About Us

Some Words About The COUP

Everything started with a thought: “Trying new things is adventurous. Brewing art into our daily life is quite challenging.” We accepted this challenge, and as a result, the Color of Unified Passion (COUP) was born.

Our journey began in mid-2018 with just 3 members. Since then, it has been a roller coaster ride—filled with learnings and growth. Today, we are a team of 13 and expanding. Our name COUP also reflects our core values:

• C - Customer
• O - Our Service
• U - Unmatched Design
• P - Product

So far, we have delivered over 20,000 products across the country with a 90% customer retention rate. Our customer base continues to grow daily.

Our Thought

We believe a society can transform only when capable individuals take initiative. Hence, we focus on generating employment opportunities for women in rural areas. 60% of our workforce are women, who are truly the backbone of COUP, and we plan to increase this further.

So let's hope for the best. Thank you for your support. Please feel free to reach out at support@www.thecoup.in

COUP - The Perfect Destination for Quirky Fashion

Looking for quirky fusion art outfits you can style anytime, anywhere? COUP is your go-to destination! Founded in mid-2018, COUP is a trusted fashion brand that lets you vibe with any occasion through unisex clothing and accessories.

We fuse art, fashion, and culture into every product. From t-shirts and hoodies to posters, accessories, and badges—COUP is all about expressing yourself with confidence. Our designs come with relatable quotes and illustrations, at affordable prices and premium quality.

Incorporate Fashion Into Your Lifestyle

Trends may come and go, but t-shirts remain timeless. Whether styled with jeans, skirts, or shorts, they suit any occasion. COUP invests in this versatile trend and drops new designs weekly—so grab yours before they sell out!

Live the Festive Season with COUP

Don’t let casual wear dull your festive vibe. Go bold with COUP’s quirky traditional Bengali and Sanskrit graphics. Explore our natural tie-dyed scarfs, stoles, and t-shirts for a trendy twist. We ship across India—just order online and unwrap joy!

What’s New?

Discover our latest hoodies for winter and seasonal discounts. Don’t miss the adorable and budget-friendly kids’ t-shirts either! Save more with combo offers on original designs—get 13% off. If you're a Bong at heart, our iconic Bengali and Sanskrit prints are a must-have.

COUP — Wear Art. Live Bold.